Northstar

Northstar is a project planning platform for small teams who want to spend less time chasing updates and more time making progress. Its old landing page leaned heavily on feature lists, leaving visitors unsure how the product could fit into their day-to-day work.

I reworked the story around a simple promise: see the work, understand what matters, and know what comes next. A confident indigo palette and orbital graphic language give the brand a sense of direction, while a clean page structure introduces the product, shows its dashboard, and guides visitors toward a trial.

I designed the responsive marketing site and product moments, then built the polished page in Framer. The mobile layout brings the key product benefit and a clear call to action into the first screen. The result is a more focused launch experience that makes a complex tool feel approachable.

Visual Direction

Indigo and lilac, crisp grids, expressive orbital graphics, compact dashboard cards, clear product-led typography. The concept visual includes the desktop landing page and mobile dashboard.